Canada Pavilion Program

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Money to help SMEs participate to agriculture & agri-food trade shows

If your export-ready company features products from the agriculture and agri-food sectors, you can get funding to offset the cost of booth prices on a show-by-show basis when you exhibit at trade shows.

The Canada Pavilion Program is aimed at making trade show participation easier at the world’s premier food and beverage events, “where the world shops”. With trade shows being an integral marketing technique used by industry when entering new regions, the Canada Pavilion Program will allow companies to take advantage of opportunities arising from market access gains.

Program Highlights

  • Streamlined access to financial support
  • Customizable turn-key booth in Canada Pavilion events
  • Focus on new to market, first-time exhibitors, and innovative products
  • Priority will be given to small and medium size exporters

Participate in the seven Canada Pavilion flagship trade show events and take advantage of opportunities arising from market access gains.

Who is eligible?

All Canadian companies may apply. Emphasis will be placed on first-time exhibitors, new to market exhibitors, and companies with innovative products. Priority will be given to Small and Medium Sized Enterprises (SMEs).

SMEs are defined as: Small (1-249 employees) and Medium (250-500 employees) sized companies (incorporated legal entity) that generate annual net revenue of less than CAD$50 million (declared in Canada).

What are the funding levels?

Program funding is used to offset the direct cost of exhibiting (booth prices). Agriculture and Agri-Food Canada (AAFC) will no longer provide separate funding to exhibitors for individual elements around Flagship events (travel, hotel, per diem and booth costs). However, under the program booth prices will be offset at such a level to comfortably allow participants to individualize their travel and accommodation needs. This will maintain support and reduce the administrative burden of participating.

Booth pricing will be set on a show-by-show basis to ensure that funding levels are appropriate.

How to apply

Give your application the best chance at approval. AKR Consulting has an 99% approval rating across all Canadian funding programs.

For any inquiry, please call: AKR Consulting Canada at 905-678-6368


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