Funding to promote consumer awareness of Canadian agriculture

The AgriCommunication Program is a 3-year, up to $8 million federal initiative that will focus specifically on supporting activities which increase appreciation and pride in the contributions of farmers and the food industry and enhance public trust. The activities will help strengthen public trust about the origin of the food Canadians eat and how it is produced.

The program will provide non-repayable contributions to projects that focus on one or more of the following priorities:

• consumer awareness of Canadian agriculture
• sector awareness of consumer perceptions
• industry’s efforts to endorse environmentally sustainable best practices

Total funding for this program is up to $8 million over 3 fiscal years (2021-2022 to 2023-2024).

Applicants may apply for funding up to 70% of total eligible costs.

Total government funding (including federal, provincial, territorial and municipal governments or their agencies) won’t typically exceed 85% of total eligible costs.

Eligible applicants under the AgriCommunication Program are not-for-profit organizations that operate nationally in Canada. They may include:

• associations
• Indigenous groups

The program will also support activities undertaken by national domestic agricultural fairs and exhibitions which have broad agriculture awareness activities, which will help strengthen public trust about the origin of the food they eat and how it is produced. Eligible applicants must be legal entities capable of entering into legally binding agreements.

Consideration may be given to regional not-for-profit associations if there is no representation at the national level, and the applicant can demonstrate the ability to deliver a project that is national, and/or agriculture and agri-food sector wide in scope.

Give your application the best chance at approval. AKR Consulting has an 99% approval rating across all Canadian funding programs.